Our Story


that's flavor!

We’re incredibly proud of our gourmet jelly beans; they contain all the flavor you need for a true taste sensation, from the crispy exterior shell right through to the chewy inside. Our jelly beans give you a flavor experience to remember.

Guess what! Our products all contain natural flavorings and plant-based colors.

They’re also 100% vegetarian AND yes, they’re allergen-free!

In 2022 we have refreshed our assortment, including our flavors. With The Jelly Bean Factory, it is all about flavor.

We therefore removed four polarising flavors: Liquorice, Mint, Café Latte and Cinnamon, because you should be able to eat a handful of jelly beans and have a mind-blowing flavor experience. We have added four exciting new flavors: Salted Caramel, Forest Fruits, Bubble Tea Peach, Cherry Blossom Soda.


it’s time for a history lesson!

Back in 1998, we were founded in Dublin, Ireland by father and son duo Peter and Richard Cullen. The pair had just one leading principle; to bring the finest of flavors to people around the globe. In 2014, we were then acquired by Cloetta, and the rest, as they say, is history!


dare to dream

Over the past 20 years, we've gone from strength to strength; from a small family start-up to being a valued part of a leading confectionery multinational.

We dare to be different in everything we do, always aiming to achieve our goal of delivering brightly colored and gourmet flavors which you won't forget in a hurry!

Buy Your Beans Now

Check out where you can buy your beans online.

Nutritional Information

View our ingredients & nutritional information.